



Our story
Born in Barbados, RIDDIM is an award-winning, culturally-inspired snack brand, inspired by the vibrance and dynamism of the Caribbean. RIDDIM is all about telling Caribbean stories and capturing the essence of the region, in its simplest form—its flavours, its energy, its rhythms and its flows. All of RIDDIM’s products are made to recipes without the top 14 major allergens and are entirely plant based. Our mission is to bring authentic, exciting Caribbean representation to the UK snack market and tell Caribbean stories with the passion and verve they deserve.

Telling the Stories of the Caribbean, One Snack at a Time! #gotRIDDIM

bajan roots global flavoUrs
Founded by Barbadian Food Scientist and Product Developer Jared Spencer, RIDDIM was born from a personal journey Drawing inspiration from an allergen-filled childhooD. our founder aimed to create products that are inclusive, delicious, and authentic to the Caribbean’s story.


Telling the Stories of the Caribbean, One Snack at a Time! #gotRIDDIM
“I’m very fussy about being from Barbados, its my biggest flex. The caribbean has so much vibrance, so much innovation, some much range. i hope i'm able to capture this with RIDDIM"